Digital Fundraising Lead

The Organisation
  
The Australia Institute is an independent public policy think tank that conducts high impact research and advocates for progressive policies across a range of social, economic, and environmental issues. For thirty years, The Australia Institute has been publishing independent evidence-based research, combined with impactful advocacy, which shapes the public policy debate and drives positive change for a better Australia.

This newly created position offers an opportunity to play a central role in shaping digital campaigning and fundraising for one of Australia’s most respected progressive organisations.


Benefits and Culture

• Supportive, inclusive work environment that values creativity, innovation & collaboration
• Work in new modern offices, close to bus routes
• Genuine commitment to professional development, training and learning
• Employee Assistance Program
• Competitive salary with tax effective packaging and cultural leave available

  
The Role
  
In this pivotal new role, you will develop and execute strategies to grow supporter engagement, increase donor acquisition and ensure donor conversion and retention. Managing a small team digital team of two, you’ll drive the supporter-facing fundraising program to grow and engage the supporter list in the work of the organisation. Additionally, you will:

• Identify and create opportunities to drive small dollar donations and support via digital mobilisation
• Proactively identify and respond to political events to sustain supporter engagement
• Deliver persuasive and engaging digital communications, collaborating cross organisationally to ensure alignment of messaging and maximise impact
• Develop and implement data segmentation and strategies to increase the relevance and performance of campaigns
• Analyse and report on campaign performance, using insights to optimise future results

Skills Required
  
You’re an agile collaborative leader with experience in digital communications, digital marketing, digital campaigning or fundraising, and you have delivered on successful issues-based campaign strategies in a not for profit, advocacy or political context. You also bring:

• Proven success growing supporter engagement and acquiring new donors through digital channels
• Persuasive writing and storytelling skills
• Proficiency in CRMs, digital analytics platforms and digital engagement metrics and insights
• Awareness and understanding of Australian politics, policy advocacy and the barriers to progressive change
• A hands-on approach to mentoring and motivating a team within a fast-paced, dynamic environment

If you are an experienced digital campaigner and fundraiser and are motivated to use your skills to represent The Australia Institute, please apply by sending your CV with a cover letter responding to the skills required section above. Alternatively, please call (02) 82430570 or email debbie.jardine@ngorecruitment.com

Please note there is no formal closing date for this role, if you are interested, we would encourage you to apply as soon as possible.

NGO Recruitment values equitable recruitment practices and is committed to representing candidates reflective of the diverse organisations and communities we work with. We welcome and encourage applications from all backgrounds and ages and are happy to adjust our recruitment process to support accessibility needs. If you are interested in this position and have most of the skills or experience, we are looking for, please go ahead and apply.