NGO Recruitment’s NFP Hiring insights and salary snapshot 2022

Social Media and Digital Content Specialist

Organisation Name Blue Knot Foundation
Location Australia (remote)
Date Posted 2023-05-25
Job Type Full-Time
Job Number 1044833
  • Create change for over 5 million Australian adult survivors of complex trauma
  • Newly created role to take social media & digital engagement to the next level
  • Full-time | Work from home flexibility | Competitive salary and packaging


The Organisation

Blue Knot Foundation’s core mission is to empower the recovery of adults with experiences of complex trauma (repeated violence, abuse and neglect). Blue Knot offers a range of services including phone and online counselling: Blue Knot Helpline and Redress Support Service and National Counselling and Referral Service - Disability; educational workshops, professional development training, supervision, consultancy and other services.

Benefits & Culture
  • Flexible working arrangements
  • Salary packaging provisions
  • Professional development
The Role

The social media and digital content specialist plays a significant role raising awareness of Blue Knot as an organisation, its purpose and the uplift in engagement of Blue Knot’s services throughout the community.
A large proportion of this role will be managing Blue Knot’s social media and engaging and growing audiences. Your knowledge of social channels and the type of content that resonates, is key to success in the role.  You will work with internal stakeholders to produce content repurposing existing resources, as well as developing fresh new digital content.
You will lean on your creative skills to bring content to life in an engaging and educative way in formats for use across social media channels, the website and email.  Importantly, you will use your analytical skills to determine campaign success, make recommendations and enhance accordingly.
Your key responsibilities include:
  • building and engaging audiences across social media platforms (Facebook, Instagram, LinkedIn, twitter, YouTube), including creating paid ads
  • reporting on activity across all digital channels and making recommendations for optimisation
  • social media planning and scheduling and community management
  • content creation, including writing, editing, formatting, and graphic/video production
  • management and maintenance of website content and the development of email newsletters and campaigns

Technical Skills Required

You are skilled at building online presence with a flair for social media and digital marketing and understand the different channels, trends, and how to create content to suit. You are adaptable, calm under pressure, work collaboratively and able to meet multiple project deadlines.
Your experience includes: 
  • Facebook, Instagram, Twitter, LinkedIn, YouTube
  • Meta Business Suite and Ad Manager
  • Adobe Creative Suite or similar including video editing tools
  • Google Analytics, Google Ads, Google Data Studio (Looker Studio)
  • Scheduling tools such as Sprout Social
  • Native advertising platform such as Outbrain
  • WordPress and WooCommerce
  • Salesforce and Active Campaign or similar

If you are skilled in digital marketing and social media, and would like to support social justice, health or mental health, please apply by submitting your resume and cover letter addressing the skills required. Please contact Kelly Gentle on 02 8243 0570 or at  if you have specific questions about this opportunity.

Please note there is no formal closing date for this role, if you are interested, we encourage you to apply as soon as possible.

NGO Recruitment values equitable recruitment practices and is committed to representing candidates reflective of the diverse organisations and communities we work with. We welcome and encourage applications from all backgrounds, ages, and identities, and are happy to adjust our recruitment process to support accessibility needs. If you are interested in this position and have most of the skills or experience, we are looking for, please go ahead and apply.

Please be advised you can upload two attachments, including your resume and covering letter when submitting your application.