NGO Recruitment’s NFP Hiring insights and salary snapshot

Customer Engagement and Marketing Lead

Organisation Name Early Childhood Management Services (ECMS)
Location Melbourne
Date Posted 2022-06-06
Job Type Permanent / Full Time
Job Number 876766
  • Promote childhood programs for optimal awareness and ongoing sustainability
  • Would suit candidates looking to step into management
  • Candidates from the NFP, education, or commercial sectors welcomed


The Organisation
Early Childhood Management Services (ECMS) purpose is to “foster lifelong learning” for children, their families, our team, and our partners. We are a not-for-profit operating 61 early years services across 19 municipalities in the greater Melbourne area. Over 6500 children across Victoria attend an ECMS kindergarten or early learning centre each week.
Benefits & Culture
  • Work with creative colleagues who are committed to the early childhood sector
  • Based in a sought-after location in Northcote with a flexible, high-trust working culture
  • Professional development opportunities and space to grow your career
  • Progressive leadership team
  • Play a leading role in transforming an organisation to have a greater impact on children
The Role
This role leads the customer engagement activities to ensure ECMS is positioned for optimal utilisation of all its children’s services.  The role supports ECMS services with the provision of up-to-date information and analysis on customer metrics and relationship building across the sector.
In collaboration with the Director of Marketing, Communications and Digital and in line with the operational and strategic plans this role will undertake proactive and responsive community activities to promote the awareness of all ECMS services to ensure these services remain sustainable and well utilised into the future.
Playing a leading role in managing the customer’s journey, this diverse role is also responsible for:
  • Managing the customer retention process and promoting the ECMS brand
  • Lead the enrolment process
  • Implementation of a new enrolments CRM system
  • Tracking the performance of marketing campaigns against enrolments data and providing solutions to increase utilisation of services
  • Managing the enrolments coordinator team member.

Skills Required
You currently work in the NFP, education, or corporate sectors in a marketing, account management or sponsorship team and looking for a step into a management role.
To be successful in this role, you will have:
  • A passion to grow the sector, promoting quality, inclusive early childhood services
  • Experience in account management, business development and/or supporting a sales team
  • An ability to identify target audiences to attract, inform and foster relationships
  • Knowledge of CRM systems and marketing automation tools
  • Knowledge and experience in customer data segmentation, analysis, and development of insights to drive increase in sales or customer engagement.
  • A friendly, approachable manner with an aptitude for staff management.
If you want to use your marketing and sales skills to provide quality of early year’s education for Victorian children, please apply by submitting your resume and cover letter responding to the skills required above. Alternatively, contact Anna Skeels in Melbourne on    03 8080 8976.

Please note there is no formal closing date for this role, if you are interested we would encourage you to apply as soon as possible.

Please be advised you can upload two attachments, including your resume and covering letter when submitting your application.